How do you get someone to commute to the office when they can easily work from home? This question has become more common since the pandemic as remote work has become a long-term reality.
And I understand. Working from home offers convenience, comfort and flexibility in completing everyday tasks and errands.
But as tempting as that may sound, it has its drawbacks. The main reason people commute to shared spaces to work is because of the connections they make; those working communities that promote creativity, innovation and, above all, progress. Many workplaces not only benefit from these shared connections, they also depend deeply on them.
This is what workplace providers need to keep in mind when designing spaces. It’s not about throwing a bunch of desks together, and it starts the moment they walk in the door.
Spaces must inspire creativity, collaboration and community. From dedicated on-site support teams to curated event programs that enable and create new opportunities, every decision is tactical with the goal of creating connections — all of which create new opportunities that wouldn’t have arisen while working from home .
The goal is simple: create environments that attract people to come to the office.
Fostering meaningful connections
For me, some of the most meaningful moments of my day are the five minutes before or after a meeting, the chance encounter with a member who is working on something that is so relevant to what we are building, or the “Let’s have coffee “. ’ Chatting with a colleague simply happens because we are in the right place at the right time. Companies are built and refined here, not just in front of the laptop.
One of the most important aspects missing from remote work is the opportunity for spontaneous, meaningful connections between people — those moments when we work together to harness the spark of an idea and develop it to its full potential. While working from home allows for independence, it often isolates people from the natural conversations and casual interactions that make work more productive.
A climbing wall at reception may seem like a quirky addition, but it serves a much larger purpose. It’s an activity that helps stimulate the problem-solving part of your brain and gets people who might not otherwise have talked about it to come up with solutions together.
These informal interactions may not seem like much, but they are exactly what strengthens a community and helps people thrive in the company of others and want to return to the office every day.
Cooperation
Everyone has heard the phrase, “Two heads are better than one, and flexible workspaces are great for making connecting with others second nature.”
The magic of this environment is that it brings people from different backgrounds – creatives, entrepreneurs, techies, corporate workers – all together under one roof. The result? An atmosphere that encourages the exchange of ideas.
For example, a podcast studio in a creative workspace isn’t just for podcasters; It is aimed at anyone who wants to experiment with audio, storytelling or communication. People from different industries who may have never met each other could now work together on podcasts and video series. Such partnerships would never have been possible working from home.
Open floor plans, common areas and collaborative workspaces create an environment where people feel comfortable sharing ideas and collaborating. Workspaces should be adaptable; There should be quiet areas for concentrated work, but also open areas for discussions and brainstorming. This range of options really gives people a reason to forgo remote work, while also giving them the opportunity to connect with others when they’re ready.
Meeting people’s needs in the work-from-home era
The rise of remote work has shown everyone that flexibility is important. People want to have control over how and where they work. Some days they may wish for the quiet of their home office; For others, they may crave the increased energy and social interaction that only a workplace can provide.
It’s paramount to provide a mix of environments in any office space: quiet areas for focused work, open lounges for socializing. The aim is to provide an attractive alternative to working from home, helping people find the right balance and creating environments that enable people to be productive, creative and connected in ways they can at home maybe couldn’t do it.
The future of jobs
While the pandemic has changed the way we think about work, it has also increased the desire for human connection and a sense of community. Whether through a climbing wall, an event space, a podcast studio, a coffee shop, or a Peloton studio, these features are part of a conscious effort to create spaces that people enjoy commuting to.
Because when people are given the space to make meaningful connections, advance their businesses and careers, and be where they actually enjoy being, commuting becomes something worthwhile.
Jonny founded Headspace Group in 2012 and successfully left in 2017. He has over a decade of experience in commercial and flexible real estate.

