There are many reasons why most small businesses always struggle financially and why very few business owners achieve financial freedom.
There are things that financially successful people do and have done to get where they are. You didn’t make it without learning and doing some very specific things!
I am obsessed with constantly looking for ways to help our 121 clients and Academy members build their own financial security and ensure they are among the success stories and not those who struggle endlessly.
So for the last few weeks I’ve been updating the membership program, which is why I’ve been a little quiet. I’m very proud of the new content; And we’ve introduced some new services to help you make faster progress finding your number and designing your Vivid Vision.
![]()
Introducing the Financial Freedom Success Pathway — ALL the elements you need to build financial freedom with your business.
It consists of three levels: strategy, financial skills and information, and financial results.
#1 Foundations
Here we address financial mindsets and beliefs as they have a dramatic impact on our ability to make consistent profits, the need for marketing to work — otherwise you will always have random and inconsistent results — and time mastery
#2 Financial freedom
What it is, what it means to you, how You Define it and the rules for its creation
#3 How much is enough?
Find out how much money you need to create your own financial freedom AND introduce our new partnership with life planner Simon Phippen, who has developed a bespoke service to help you find your number quickly and easily.
#4 Vivid view
The most powerful and exciting way to create a plan for the next three years that I have ever found. This includes a step-by-step guide to creating and embedding your vision into your business, as well as a new service with our favorite writers and designers to get your vision out into the world.
#5 Your 12-quarter plan
Break your Vivid Vision into a 12-quarter plan so you know Exactly what you need to do quarterly. This then determines your quarterly planning sessions.
#6 What makes your company valuable?
Build your business IF you want to sell it and understand what creates value in your business — even if you never sell, you will have a more profitable and solvent business
#7 Cash flow
Crucial to financial success is the ability to control your cash flow, build your buffer, and invest cash in a way that allows you to never I have to worry about cash flow again
#8 Financial skills
Something that is all too often delegated (abdicated!), but represents a central pillar for the success of a company. A business owner who knows their numbers has a much higher likelihood of starting a financially successful business
#9 Financial information
Having the right information at the right time is critical to controlling a business and ensuring it is consistently profitable and has strong cash flow
#10 Financial controls and processes
Important at every stage and size of a business and becomes increasingly important as your business grows to protect your money and protect profits
#11 Improve profitability
Every company needs to focus on profit. Therefore, a unified approach to improving profitability across the organization is a must
FINANCIAL RESULTS
At the final stage of the journey, you measure your financial results — and reach the milestones: you have all your taxes set aside, have a buffer for three to six months and investment money set aside, have personally earned enough and are paying enough into your pension. You need to KNOW that financial freedom is on the right track and that you always generate enough profit and cash to have the peace of mind that your business can continue to invest in your future.
_____________________________________________________________________________________________________________________________________
Academy membership will open to new members in the next few weeks
We’ve been running the membership for about seven months now and it’s exciting to see the progress our founding members are making. They watch their Vivid Visions being presented to the world, establish disciplines and controls, learn new skills to manage their finances, and attend quarterly planning and monthly results meetings — keeping them focused on achieving excellence and consistency in their business achieve financial results.
And we’ve been through some content updates, so I’m really happy that we’re ready to attract new members.
So we will open the doors again in a few weeks and welcoming our next members; However, the deadline for participation is only a few days. So keep an eye out for announcements. I will let you know as soon as registration opens.
Love
Serena
X

