Samuel and Co Trading is an award-winning UK-based education company specializing in providing comprehensive trading training and resources for aspiring traders and investors.
Founded by Samuel Leach, a renowned dealer with over a decade of experience, the company has established itself as a leader in financial education. Samuel and Co Trading aims to provide traders with the knowledge, skills and mindset they need to succeed in the dynamic and often volatile world of financial markets.
What was the inspiration behind Samuel and Co Trading?
The inspiration behind it Samuel and Co Trading arose from my own journey and experiences in the financial markets. When I started trading, I quickly realized that there was a significant gap between theoretical knowledge and practical application. Many aspiring traders find it difficult to understand the complexities of markets and manage the emotional and psychological aspects of trading.
My goal was to bridge this gap by creating a comprehensive educational platform that not only teaches the fundamentals of trading but also provides ongoing support and mentorship. I wanted to offer a more holistic approach to trading education, combining rigorous academic content with practical, real-world trading strategies and psychological resilience training.
Another important inspiration was the desire to build a community of traders who can support and learn from each other. Trading can be a very lonely endeavor, and a network of like-minded people can significantly change a trader’s path. That’s why we developed the Trader Hub and our community Discord channel to encourage collaboration and continuous learning.
Additionally, my personal success in the markets and the valuable lessons I have learned along the way have motivated me to share this knowledge and help others achieve their trading goals. By providing high quality, Ofqual regulated and CPD accredited programs and resources, I wanted to have a positive impact on the trading community and help traders of all levels improve their skills and confidence.
Essentially, Samuel and Co Trading was born out of a passion for trading and a commitment to empowering others to succeed in the financial markets. Our innovative approach to education and our commitment to our community continue to drive our mission and vision for the future.
Who do you admire?
I really admire James Simons, the founder of Renaissance Technologies. James Simons is a notable figure in the world of finance and quantitative trading. His pioneering work in developing mathematical models for trading revolutionized the industry. What makes Simons special is his transition from the academic world to the financial world. With a background in mathematics and his work as a codebreaker during the Vietnam War, he brought a unique analytical approach to trading that was groundbreaking at the time.
Simons’ commitment to rigorous scientific research and his ability to apply complex mathematical theories to practical trading strategies are truly inspiring. Under his leadership, Renaissance Technologies became one of the most successful hedge funds in the world, with its Medallion Fund known for its unprecedented returns. Simon’s approach to using data, patterns and algorithms to predict market movements is in line with the spirit of innovation we strive for at Samuel and Co Trading.
I also admire Simon’s commitment to philanthropy. After retiring from active trading, he focused on various philanthropic endeavors, particularly in the areas of scientific research and education. His creation of the Simons Foundation, which funds research in mathematics and basic sciences, is an example of how business success can be used to make a positive contribution to society.
Simons’ career is a powerful reminder of the importance of continuous learning, innovation and giving back — values that are deeply embedded in the ethos of Samuel and Co Trading. His ability to combine academic rigor with practical application in finance is a benchmark for what we strive to achieve by providing world-class trading education and resources to our community.
Looking back, is there anything you would have done differently?
Looking back, there are a few things I would have done differently at Samuel and Co Trading. Reflecting on the trip and the decisions made along the way provides valuable insights that can help improve future endeavors.
First, I would have placed more emphasis on building a robust technological infrastructure from the start. While we have always valued providing quality education and support, a more advanced technology foundation earlier could have improved our ability to deliver content and interact more effectively with our community. This includes developing more sophisticated online platforms and tools to optimize the learning experience for our students.
Secondly, I would have invested more in marketing and public relations in the early stages. Our primary focus was creating and refining our educational programs, which meant our marketing efforts were somewhat secondary. By allocating more resources to marketing sooner, we could have reached a wider audience sooner and helped more emerging merchants benefit from our offerings.
I would also have implemented a more structured feedback loop with our students from the start. Although we have always valued feedback and continually strived to improve our programs, establishing a formal process for collecting and analyzing student feedback sooner would have allowed us to make more targeted improvements and address any issues more quickly.
After all, I would have expanded our network of industrial partnerships sooner. Collaborating with other financial institutions and educational institutions can provide our students with a wealth of knowledge and opportunities. Previous partnerships could have provided additional resources and insights and further enriched our educational content and support services.
What defines your way of doing business?
At Samuel and Co Trading, our business approach is defined by several core principles that guide our operations and interactions. We value high quality, CPD accredited training, ensuring traders gain both theoretical knowledge and practical skills. By using advanced technology, we offer state-of-the-art trading tools and strategies. Integrity and transparency are fundamental and promote trust and long-term relationships with our customers. We provide personalized support through one-on-one coaching and community engagement, addressing each merchant’s unique journey. Building a collaborative trading community is central to our philosophy and encourages knowledge sharing and mutual support. We are committed to continuous improvement and actively seek feedback to improve our programs and services. By adhering to high ethical standards, we ensure trust and fairness in all our business operations. These principles underpin our mission to provide traders with the knowledge, skills and support they need to succeed in the financial markets.
What advice would you give to someone starting out?
For someone starting out in trading, I would advise focusing on education and discipline. Start with a solid foundation by learning the basics of markets, various trading strategies and risk management techniques. Take advantage of quality educational resources and consider enrolling in accredited programs.
Start small and gradually increase your investments as you gain experience and confidence. Develop a solid trading plan and stick to it by avoiding emotional decisions. Leverage technology to access advanced trading tools and data analytics.
Additionally, seek mentorship and engage with a supportive trading community. Continuous learning and adaptation are crucial. Therefore, always stay up to date with market trends and feedback on your performance. Finally, maintain ethical standards and a long-term perspective to build a sustainable and successful trading career.

