Roxanna Ahlbach on thriving in Berkeley real estate and building community connections

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Roxanna Ahlbach is a respected real estate professional based in Berkeley, California, known for her deep understanding of the local market and her ability to address diverse client needs.

Roxanna skill­fully combines her knowledge of public policy and community dynamics with a personal approach to real estate. Their expertise covers a variety of customer needs, from first-time home buyers to those seeking multi-gener­a­tional housing solutions.

Roxanna Ahlbach is committed to more than just trans­ac­tions; Her goal is to build lasting relation­ships with her clients and provide them with compre­hensive support throughout their entire real estate journey. Her involvement extends beyond individual clients to the broader community, where she actively partic­i­pates in local events and supports various chari­table causes.

Known for her metic­ulous organi­zation and strategic negoti­ation skills, Roxanna ensures every­thing runs smoothly for everyone involved, making her a trusted advisor and advocate in Berke­ley’s compet­itive real estate landscape. Their proactive approach to profes­sional devel­opment through continuous learning and use of new technologies ensures their services are relevant and customer-focused.

How do you stay ahead in the competitive Berkeley real estate market?

Staying ahead requires a combi­nation of continuous learning, lever­aging technology and under­standing local market trends. I regularly attend seminars and courses on real estate and market analysis. Additionally, I utilize advanced real estate tools and apps to provide my clients with accurate, up-to-date infor­mation and ensure they make informed decisions.

What has been one of the most rewarding experiences in your real estate career?

One of the most rewarding experi­ences was helping a young artist find a unique loft space that doubled as a home and art studio. It was challenging due to the specific needs and budget constraints, but seeing the client flourish creatively and personally in this area was incredibly fulfilling.

How do you deal with the stress that comes with managing multiple real estate transactions?

I value self-care and organi­zation. I make sure my calendar is carefully organized and make time for activ­ities that help me relax, like hiking and yoga. Additionally, delegating tasks to my team allows me to focus on the critical aspects of each trans­action without becoming overwhelmed.

What advice would you give to someone looking to buy their first home in Berkeley?

Start by getting a clear picture of your financial situation and the local market. Work with a knowl­edgeable agent who knows the Berkeley market and can guide you through the home buying process. Also, be patient — it may take some time to find the right home, but it’s worth waiting for the right oppor­tunity.

Can you describe how you approach negotiations in a difficult market?

My approach is to always be well prepared with data to support negoti­a­tions. I ensure I under­stand all aspects of the property and current market condi­tions. Building a good relationship with the other party also helps create a positive negoti­ation environment where both parties feel like they have won.

How do you ensure you meet the diverse needs of your customers?

I start by listening carefully to their needs and prefer­ences. If I know what is important to them, I can tailor my search and advice. I also make sure to educate them about the current market so they can make informed decisions that suit their lifestyle and budget.

What role does social commitment play in your company?

Community engagement is critical not only for personal satis­faction but also for business growth. It helps me under­stand the needs and dynamics of the neigh­bor­hoods in which I work, and it builds trust and recog­nition among community members.

Q8: What trends do you think will shape the future of the real estate industry in your region?

I see growing interest in smart home technologies and sustainable living options. Berkeley residents are very environ­men­tally conscious, so homes that offer energy efficiency and green technologies tend to attract more interest and fetch better prices.

How do you maintain long-term relationships with your customers?

Maintaining long-term relation­ships requires regular commu­ni­cation, even after trans­ac­tions are completed. I send monthly newsletters, provide market updates, and invite former customers to community events. Being a resource and remaining present in their lives helps keep these relation­ships strong.

Finally, how has the real estate industry changed since you started and how have you adapted?

Real estate has become more technology-focused, with online listings, virtual tours and digital trans­ac­tions becoming the norm. I have adapted by integrating these technologies into my daily opera­tions and contin­ually updating my skills and tools to stay current with industry trends and customer expec­ta­tions.

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