How to unlock the potential of AI in your accounting practice

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“AI will not replace accoun­tants, but accoun­tants who do not use AI risk missing important oppor­tu­nities. It’s about reinforcement, not replacement, to take your role to a new level.”

As AI is increas­ingly used in businesses, accounting and bookkeeping profes­sionals face a number of challenges and decisions surrounding AI technology.

These techno­logical advances have already had a positive impact on many companies. However, navigating these new waters and making the most impactful decisions around AI adoption can be difficult.

In this new era, AI users can make signif­icant progress in saving time and improving customer relation­ships.

Automate your routine

One of the main advan­tages of AI is its ability to automate everyday tasks. This means that specialists have more time to engage more closely with their customers personally. In accounting, for example, AI can handle trans­action catego­rization and invoice processing. This speeds up opera­tions and also reduces the likelihood of errors in areas where human oversight is important but time-consuming. Such process improve­ments can help you position yourself as an efficiency leader and thus achieve better customer service.

Embrace change

The shift towards AI in accounting is being driven by the need to move beyond day-to-day manual tasks and focus on more strategic and advisory roles. Gener­ative AI – a type of AI that can create new content such as images, text or music based on existing data – goes one step further. By not only automating tasks but also gener­ating new insights, GenAI’s results can lead to more informed decision making.

In order to stand out as a manager, you not only have to keep up with the times, but also show your colleagues and employees the way into the future. By integrating AI into your practice, you can improve your opera­tional efficiency and strengthen your contri­bution to your clients’ success. This path to a more insightful, proactive, and customer-focused practice isn’t just beneficial—it’s essential.

Improve customer relationships

AI can enhance the human touch in accounting. Tools like Sage Copilot, a GenAI-powered produc­tivity assistant, illus­trate this by providing real-time, actionable insights that can improve your customer inter­ac­tions. This type of AI acts as a trusted assistant, handling admin­is­trative and repet­itive tasks in real-time while recom­mending oppor­tu­nities to generate savings and drive business improve­ments that you can then work on with your customers.

By tackling the more data-intensive tasks with AI, the strategic advice tailored to each customer’s individual needs that only you can provide strengthens your customer relation­ships and becomes your unique selling propo­sition (USP).

A roadmap for adoption

As an accountant or accountant, following a practical roadmap can help integrate AI into your accounting practice. To build trust both inter­nally and with your customers, it’s important to under­stand every­thing from the “what” to the “how.” A step-by-step guide can help you determine the best ways to implement AI tools, from automated data entry systems to advanced predictive analytics. Learn how to:

  1. Discover and adopt AI tools and capabil­ities. Learn how to use AI solutions like AP automation, automatic catego­rization, automated data entry, bank feed rules, and tax deter­mi­nation engines to reduce manual processing time, increase accuracy, and free up more time for customer inter­action.
  1. Let Sage Copilot do the work. Strengthen your role as a true strategic partner to your clients by freeing up time to focus on your practice. Use a new gener­ative AI-powered assistant that handles your to-do list, automates tasks, and recom­mends ways to connect with customers, make decisions, and drive improve­ments.
  1. Educate your team. Promote a compre­hensive under­standing of new AI tools within your team through workshops, webinars and training. Focus on improving client commu­ni­cation, problem solving, and devel­oping teamwork skills to maximize the benefits of AI in your practice.
  1. Prior­itize security and privacy. Choose AI solutions with strong security protocols to protect sensitive data. Make sure your tools comply with the latest data protection regula­tions and commu­nicate security measures to your customers to build trust.
  1. Advise customers on the benefits of AI. Educate customers about the efficiencies and insights AI provides, and showcase real-world examples and successes to encourage adoption. Highlight how AI can save time, reduce errors, and improve business opera­tions.
  1. Monitor and adjust strategies. Contin­ually evaluate the effec­tiveness of AI tools in your practice and client businesses. Proac­tively adjust your strategies to optimize tool function­ality. This ensures that they deliver the expected benefits.

Continuous innovation

The potential of AI extends beyond its current appli­ca­tions. The advancement of AI technology promises continued accounting innova­tions such as real-time data processing and advanced forecasting that are acces­sible anytime, anywhere. These devel­op­ments will enable you to provide continued value through more frequent and accurate insights into your clients’ financial health, upending the tradi­tional accounting cycle.

Final thoughts

As our eBook shows, integrating AI not only increases opera­tional efficiency – it also helps you position yourself as a strategic advisor essential to your customers’ success. Transi­tioning into a more strategic role can signif­i­cantly enrich your profes­sional life, reduce stress and burnout, and make your work more impactful and valuable.

Download our eBook today to learn more about using AI in your practice and begin trans­forming yourself into a more human-centered, technology-driven business.

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