Technology is revolutionizing the way companies interact with their customers and promote products. This advancement has had a huge impact on how entrepreneurs generate leads today.
In order to be successful in today’s increasingly complex business world, digital transformation offers many advantages. You can take advantage of this by using appropriate technology and digital tools as an independent contractor.
An experienced consultant understands how technology can be used to strengthen their business so they can do this Demonstrate consulting skills where it matters most. In this article, we explore how you, as an independent consultant, can maximize technology to generate more leads.
Leverage strategic partnerships
Building relationships is key to any sustainable business growth. As technology evolves rapidly and innovation cycles accelerate rapidly, the opportunities for relationship building also increase — especially within technology-focused companies that rely on constant new innovations.
Make the most of your professional relationships to forge strong strategic alliances, network with other consultants, and network. By leveraging cutting-edge technology and building stronger relationships with IT companies, you can sell more work in technology consulting – ultimately supporting the industry’s expansion over time.
Technology lead generation strategies
Consultants can use marketing automation to increase lead generation. 8 out of 10 marketers reported an increase thereby in lead generation. So what are the most effective strategies for generating technology leads?
Lead capture forms
If you want to convert prospects into qualified leads, your content marketing strategy needs to improve. Lead capture forms can help target leads more accurately.
Send your customers webinars, infographics, reports, or other materials they may find appealing using a lead capture form so they know exactly what you offer. Integrating lead capture forms into your website and landing pages can provide many benefits, including:
Minimized distractions
Once a lead capture form appears, it is an effective way to capture the interest of online users and engage them more deeply in online conversations.
Present attractive offers
Who doesn’t enjoy getting something for free? Show users what they can achieve by simply providing their details through an attractive lead capture form. This way, they will feel that providing their information adds value to them and they will willingly share it.
Simplified opt-in
When used effectively, targeted lead captures provide a simple and seamless opt-in process for all interested prospects. Take this opportunity to give them the best experience.
Grow your email list
By leveraging user data collected through lead capture, you can expand your contact base and drive email marketing campaigns.
Automate email marketing campaigns
Another crucial step of lead generation is adding customers to your mailing list. Communicating regularly with interested or previous customers will keep them interested in your services and brand.
Software solutions automate your email marketing workflow and allow you to set up drip emails in advance. You can also segment your subscribers into separate target markets to deliver personalized content.
Create user intent-focused content
Google has moved from keyword-centric to intent-centric, which is something you should keep in mind when creating blog content on your website or portfolio. Answer all users’ questions to land on page one of search results.
Consider which long-form queries are likely to be searched by your website’s browsers. Using advanced digital tools like ahrefs and SEMrush can provide insights into popular search trends and LSI keywords or keyword entities, allowing your intent-focused content to become even more anchored in the context around user search queries and user pain points.
Do remarketing
Not all visitors to your website and social media addresses will convert directly into paying customers. Some may need additional research, while others need to know you have the best consulting skills they are looking for. Be prepared to engage your customers in multiple places before closing a deal.
Remarketing can be a great way to generate leads. Remarketing campaigns range from paid ads to social media to email. Reminding potential buyers about your services or brand can help increase conversion rates from the leads you already have.
Take your strategy a step further by offering discounts or bonuses to encourage potential buyers to take action. These exclusive offers and associated promotional materials can also be managed using sales funnel software. This dynamic and multidisciplinary approach can create an even more effective sales funnel for your business.
How else can technology help independent advisors?
Companies can outshine their competitors by using appropriate tools. Professional consultants can use effective productivity tools to automate processes while improving work effectiveness. Not only will you spend less time on repetitive tasks, but there is also greater potential to streamline processes through digital transformation.
You can then focus your time and resources on activities that help strategically grow your business to remain competitive. Advertising and marketing should be a priority while also taking the time to network with professionals in your industry.
Determine your target group
Do a thorough research into who would benefit most from your services, how they spend their time, and how to communicate with them most effectively.
Create a professional website
The foundation of your business website is professional design, regular updates and well-written content. In other words: design and content should reflect the quality of your consulting services.
Social media marketing can be a great way to market and network. Social media offers enormous potential to position you as a professional, expand your network, and connect with current and potential customers.
Maximize technology as a consultant
By leveraging new marketing channels and technologies available to you, you as a consultant can generate more leads. For example, automated software allows you to schedule and send emails at the optimal time to reach subscribers.
For independent consultants who provide recurring services to the same clients, becoming familiar with communications technologies, project management software, and other technological tools integrated into these client organizations can help you organically maintain your overstaffed role in their organizations.
More outstaffing opportunities mean more secure income for your company. Combined with robust lead generation strategies, this can give your consulting business the momentum it needs to drive future business growth.
Technology and lead generation insights for consultants
For independent contractors, lead generation is truly the lifeblood of your business, especially for consultants who offer customized niche services to their client base.
Using technology to better present your services to your target markets and respond to leads efficiently is critical to streamlining your customer acquisition and servicing. Advisors should find the technology solutions that work best for their customer journeys and regularly re-evaluate the performance of those solutions to ensure their lead generation and conversion processes remain as effective as possible over the long term.
