How to manage your cash flow effectively

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Cash flow is a perennial problem for growing businesses, and the larger your company, the more this seems to be the case.

According to an SME Finance Monitor, 43 percent of companies that needed funding in the final quarter of 2023 did so for cash flow-related reasons, compared to eight in 10 during the pandemic.

Removed If more cash flows out of your business than comes in, you may struggle to pay suppliers, bills and employees and ultimately risk becoming insolvent.

But closing the financing gap is not the only or even the best solution to cash flow problems. You should also consider preven­tative measures such as effective cash flow management.

Here are our top tips for managing cash flow more effec­tively.

Update your cash flow forecast

As a growing business, your finances are constantly changing. This is why it’s important to maintain a current cash flow forecast, which should give you a detailed overview of income and expenses and help you under­stand whether you have enough working capital to meet your short-term oblig­a­tions.

It’s easy. All you have to do is:

  • Select a period to cover –From a few weeks to a few months, the more data you need and the shorter the time period, the more accurate it will be
  • List your income –Start with sales and include every­thing from tax refunds to invest­ments and grants
  • List your expenses –Rent, salaries, inventory, taxes, bank fees and marketing expenses
  • Calculate your current cash flow –minus your net expenses from your net income, which shows you whether you’re spending more than you’re making (negative cash flow) or making more than you’re spending (positive cash flow).
  • Update it regularly –An accurate cash flow forecast helps you plan for the future and identify problems before they occur

If you’re strug­gling with this, contact an accountant.

Reevaluate and renegotiate

Now that you have a good overview of your cash flow situation thanks to your forecast, you can identify oppor­tu­nities for improvement.

Don’t be afraid to open a dialogue with your customers and see if you can renego­tiate payment terms, especially if you’ve been too lenient in the past. And remember: if a company doesn’t pay you on time, you’re entitled to be charged statutory interest of 8 per cent plus the Bank of England’s base rate.

If you know you will have diffi­culty making your upcoming payments, you can negotiate more favorable terms with a supplier. The most important thing is to stay ahead of the situation instead of letting it spiral out of control and ruin profes­sional relation­ships.

reduce costs

Your cash flow forecast will, in turn, come in handy in identi­fying areas of your business where you can make cost savings. Cost cutting doesn’t neces­sarily have to mean impos­sible decisions and sweeping changes to your strategy — it can be as simple as switching to a cheaper supplier, reducing marketing spend, or postponing plans until you’re more liquid.

Conduct a regular health check of your business expenses and assess what is effective and necessary.

Monitor energy consumption

By keeping track of how, why and when your business uses energy, you can reduce unnec­essary consumption and incor­porate your energy bills into your cash flow forecast.

The easiest way to monitor energy consumption is to install a smart meter. Smart meters automat­i­cally send accurate gas and electricity readings to your energy provider via a smart data network. When you get a smart meter reading, you can see how much energy you are using and how much it is costing you in near real time.

Every­thing you need to know about smart meters for your business – A smart meter is more environ­men­tally friendly and can save your business time and money – here’s how to get it

Use finance

Late payments are one of the main causes of cash flow problems for businesses. Fighting this late payment culture can be like banging your head against a brick wall, but financing can give you the flexi­bility to continue investing and growing while you wait.

With invoice financing, you can release between 85 and 95 percent of an unpaid invoice immedi­ately upon receipt. After payment you will receive the remaining amount minus a small fee. You can choose between invoice discounting, which remains confi­dential as you retain control over payment collection, or invoice factoring, where the provider collects the outstanding payment for you.

Or if you are an importer or exporter, you can take advantage of trade finance, which helps reduce the risks of inter­na­tional trade. Trade finance is an umbrella term for a variety of financial instru­ments, but essen­tially, once an order is confirmed, exporters can receive a payment advance and importers can receive a loan to fulfill the order.

Remember, your ability to secure this type of financing depends on healthy cash management. Do this right and use financing to give you flexi­bility.

Have a backup plan

This depends on you knowing your company. Determine how large your emergency fund should be and stash it away as quickly as possible. This can be a lump sum or a regularly paid percentage of your income.

Additionally, identify the essen­tials you need to run your business during difficult times. Decide how much you need to allocate to each part of the business – think rent, energy bills, payroll, suppliers and other areas you may want to include. Which ones would take up a larger share of your limited resources? Consider this when creating a backup plan. Remember, just like your regular cash flow, this contin­gency plan should be reviewed regularly to give you flexi­bility.

For more infor­mation on the benefits of installing a smart meter in your workplace, visit Smart Energy GB at smartenergyGB.org.

This article is part of a paid infor­mation campaign for Smart Energy GB.

More about cash flow management

21 Cash Flow Management Tips –Improving your cash flow focuses on two funda­mental goals: controlling your expenses and regulating your income. To this end, there are a number of clever tactics that can allow you to explore expansion oppor­tu­nities and reduce the risk of being left behind in the event of an unexpected event

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