When it comes to hair care, black people in the UK have unique needs that require special attention and care. The natural hair movement has gained momentum in recent years, with many people preferring their natural hair textures and styles. If you’re looking for a natural hair salon in the UK that understands the intricacies of black hair and can help you achieve the look you want, look no further than Natural and Proud.
Based in South East London, UK, Natural and Proud specializes in natural hairstyles and treatments tailored to the specific needs of black hair. The salon uses only the highest quality natural, organic and chemical-free products that nourish and protect black hair, leaving it healthy, strong and beautiful.

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The team of experienced stylists are passionate about natural hair and understand the unique needs of black hair. Natural and Proud offers a range of services, from simple braids to bold new styles to complete hair transformations, to help you achieve your hair goals. We also offer a variety of hair care treatments to nourish and revitalize black hair, including deep conditioning treatments and hair steaming sessions.
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Founder Alesha Nembhard believes that everyone deserves to feel confident and beautiful in their own skin. She has created an environment at the salon that provides a safe and welcoming space for Black people to enjoy their natural beauty and be proud of who they are. So why wait? Book an appointment at the best natural hair salon for black hair in the UK today and discover the transformative power of natural hair styling.
You can visit us naturally and proudly 77a Springbank Road, SE13 6SS or write them a message WhatsApp: 07903420466
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I had the opportunity to learn about the owner of Natural and Proud, who shared her background and passion for natural hair care for Black women.
What is your background and how did you get into this business?
I was born on the sunny and beautiful island of Jamaica. My original dream was to become a nurse in the army. When I visited my sister in 2001, I fell in love with the British Army and immediately enlisted. Unfortunately, culture shock hit me and stopped me from achieving my dream.
I love seeing people happy, which led me to study dental care and dental therapy and work in this field for nine years. Hairdressing was something I did as a hobby while also taking on various careers and jobs. I was so good at this hobby that I was encouraged to pursue it professionally. So I did it.
In 2014, I was diagnosed with fibromyalgia, which left me struggling with my health and having to care for two young children. That’s why I decided to make hairdressing my main job. For health reasons, I thought it would be best to choose my own working hours and also spend more time with my children.
Alesha, like many other black women out there, knows all too well how difficult caring for afro hair can be, especially when the wrong products or techniques are used. She educates her clients on techniques, products and styles that promote healthy hair growth. She also points out conditions that can affect hair growth, such as iron deficiency and a lack of vitamin D, which can be a big game-changer for some women.
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How did you go about starting this company?
I opened my first salon in 2007 with the help of a friend who invested £1,000 which I used to rent the space. Luckily, the space I found had all the basic amenities needed for a salon, which reduced my setup costs.
At first I worked alone, then a family friend joined me as a stylist. Business was great, but. It was difficult to find the right stylists. There is a certain type of behavior and unprofessionalism that has become synonymous when people think of black salons. I wanted to stand out and want people to leave my salon happy, beautiful and confident. As a practicing Christian, I wanted the presence of God to be constantly present in my salon, which brought a lot of calm and tact to my business.
How can your customers find you?
Most of my clients find me through word of mouth and I also advertise on Instagram and Facebook which gives people a chance to see your work
If you are looking for a natural hair salon that specializes in black hair in London, then don’t hesitate to make an appointment at Natural and Proud. You can book by phone at:
Check out Natural and Proud INSTAGRAM And FACEBOOK Pages and book your next hairdresser appointment. Meet your hair needs and be proud of who you are – natural and proud!
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