5 people who inspired you in the early stages of business development

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My business and work combine a variety of disciplines, including professional organizing and decluttering, the psychology of people’s relationships with their homes, and interior and space design. Therefore, the spectrum of people who have influenced and inspired me is quite diverse.

One of the first people to inspire me in the early stages of my business devel­opment was Steve Jobs. As a hard hitter, I was deeply touched and motivated by his commitment to excel­lence and high standards, as well as his sincere belief that great design can empower us all and transform people’s lives. He wasn’t known to have partic­u­larly good inter­per­sonal skills, but I was deeply moved by his vision to create products that were innov­ative, beauti­fully functional and with the highest design values. His perse­verance and faith in the face of setbacks, buying back Apple after being kicked out, and trans­forming himself into an industry titan were extra­or­dinary. I love how his deter­mi­nation and vision for all Apple products to seamlessly combine sophis­ti­cated design and user-centered features became so deeply embedded in the company’s culture that it lasted until his death. This is what I strive for in my own way when I redesign and organize people’s homes.

Another inspi­ration was the designer and creator of Habitat, Terence Conran. His vision to revolu­tionize the way we live and use our home spaces and make modern design acces­sible to more than just a few has had such a far-reaching impact. This corre­sponded to my goal of making living spaces simpler and more functional. As part of his interior design process, he famously advised people to take every­thing out of the room and put it in the garden to properly assess the space: something now routinely done on television shows. I share his belief that clearing a space is essential to gaining clarity about how it can be. From experience I’ve had with hundreds of people, I know that beneath their piles of clutter are rooms and homes that offer endless possi­bil­ities. It is my passion and calling to free my clients and their spaces from clutter and to help them rethink and redesign them. I love trans­forming homes from places that drain people’s energy into places that empower and inspire them every time they walk in the front door.

In my early days of business devel­opment, I had the oppor­tunity to work with Daniel Priestley from Dent Global. His masterful way of explaining business concepts in a very under­standable way helped me under­stand the steps I needed to take to build a solid business. His work and teaching were instru­mental in building a business that would ultimately grow into something I never imagined possible. Daniel talked about the impor­tance of devel­oping the 5 Ps! Pitch, profile, partner­ships, product and release. This inspired me to create my Home Declutter Kit, a product that people can use to help themselves or friends declutter. And to publish my book, The Secret Life of Clutter, a way to connect with people about the need to under­stand personal stories surrounding the meaning and purpose of our homes and posses­sions. I would add another P: purpose. In writing my book, I discovered that my goal is to break down the wall of shame that surrounds disorder and to educate and empower people to have more compassion for themselves and others because there is always a reason why we get stuck.

Oprah Winfrey has continued to inspire me as a powerful and successful woman. She shows that it is possible to be both strong and vulnerable and to lead with ambition and passion. I love how, throughout her profes­sional life, she has delved deeply into people’s struggles and has consis­tently shown such compassion and care for the human experience. In her later years, it was a constant inspi­ration for me to interview great writers and bring revolu­tionary ideas and concepts into everyday consciousness. I love this quote because it reminds me to appre­ciate my own unique mix of skills and interests: “No one does it as well as you, and to under­stand that what you have to offer is what you want to give to the planet “Your gift is your offering in a way no one else can, and how important that is.”

Finally, as a working psychother­apist whose practice informs so much of my other work, I must mention the depth psychol­ogist Carl Jung, whose life’s work was based on his fasci­nation with the arche­types of the psyche. His explo­ration of his own dreams and how he trans­lated these concepts into reality had a profound impact on my approach to under­standing how people interact with their homes and the deeper factors at play when they struggle to create spaces that really encourage and support them. I so often feel that when I am in someone’s home and working with their posses­sions in a profound way, I am also entering their inner world, their psycho­logical space. I am always amazed as the story of her life unfolds before me. I owe this deep under­standing to my studies and my work as a therapist. I was partic­u­larly influ­enced by Jung’s own deep inner journey when building his house, the Bollingen Tower on Lake Zurich. One of his many insights that resonated most with me was the idea that our homes are an expression of our deep selves. The most important living areas are the face we present to the world. the lower ground floors or basements that reveal our cultural influ­ences, our history and our uncon­scious; and the attic and the attic, or in his case the tower, reflect our spiritual life and aspira­tions.

I believe it is the diversity of these influ­ences that has organ­i­cally led to the devel­opment of my unique company, the way I work with both people and their homes, dancing between the sacred and the everyday. I truly love my work, every day is an adventure and every client is a privilege to work with.


Helen Sanderson

Helen Sanderson MSc is the author of The Secret Life of Clutter. As a home organiser, psychother­apist and interior designer and the UK’s leading expert on the psychology of clutter, she offers the ultimate holistic declut­tering service. Helen helps people create beauti­fully organized, tidy homes and live more mindful and meaningful lives. She works holis­ti­cally with her clients to discover what their homes reveal, while supporting them to let go and move on. Her ethos is to work with compassion and empower people to take positive action to support change. This leads to life-changing changes that leave people with newfound clarity and a home they love and love back.

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