China’s trade fair is struggling to attract buyers as global economic growth slows

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China’s largest trade fair should be a victo­rious return for the the world’s largest manufac­turing nation after three years of operation in online mode. Instead, it turned out to be a negative as factories struggled with a problem Slowdown in the global economy and a lack of US buyers.

Recently the 133rd China Import and Export Fairalso known as Canton Fair, was held on April 15, 2023, as Chinese officials launched a charm offensive to lure back foreign investors after three years of Covid-zero policies that restricted in-person visits.

The fair was focused on progress high-quality devel­opment and effective Expansion of imports. In addition, it should also support indus­trial trans­for­mation, accel­erate the devel­opment of trade in goods and services, and support the revolution Foreign trade business Models.

But only $25.1 billion worth of trans­ac­tions have been agreed to this year, officials said in a statement after the end of the fair, which brought thousands of sellers selling goods from toys to electronics at a massive convention center in the southern city exhibited Guangzhou.

It is well below the peak of $38 billion in 2008 or the pre-pandemic level of $30 billion in 2019.

Despite surpris­ingly strong demand in March, China’s exports are expected to decline in 2023 after hitting a record last year, due to rising prices and interest rates, high inven­tories, etc War in Ukraine negatively impact consumer demand in the US and Europe. While there were groups of exhibitors and visitors from around the world at the show this spring, buyers from Western countries were absent, and many vendors expressed their absence.

Milan household goodsA maker of anti-slip mats primarily for American and European customers such as Walmart Inc. and Costco Wholesale Corp. had some of its target customers visit the organi­za­tion’s booth, a sales executive said.

“Demand in the U.S. is very low right now,” he said, similar to the home goods fair he attended in Chicago earlier this year. “Our major customers are not placing new orders as described, but are continuing to process inventory.”

For this reason, China is hosting the Beijing summit to promote global trade and investment May 24th.

Stand breaks

Abby Lin, a sales­woman at a Dongguan-based factory that makes high-end bathroom fittings, said: “This would not have happened in previous years. The reason for this is just that we are facing a shortage of customers.”

While most foreign buyers came from Russia and the Middle East, the vast majority at the show work for regional trading firms buying for smaller global clients or the Chinese domestic market, she added.

“No one is placing purchase orders, they are just checking prices,” she said. “I hope the global economy recovers soon this year because nothing else can handle the situation. ”

Factories in China have struggled to raise prices, fully recov­ering from last year’s Covid-related production slump, which has led to deflation in producer prices and falling profits for indus­trial companies.

Pandemic changes

Some safe spaces during the pandemic are now starting to take effect as China reopens to the rest of the world and customer needs have now changed.

Demand for garden genomes surged during Covid as people spent a lot of time in their homes and gardens, said Rebecca Qiu of Quanzhou Qingyi Co., a garden decoration manufac­turer in Fujian.

However, “people have excess inventory now, so we expect sales to slow this year,” she said.

Even as demand increases, some suppliers are wary of buyers consid­ering products made in other areas. After China’s Covid restric­tions last year cramped supply chains and disrupted production and delivery schedules, several organi­za­tions began diver­si­fying their opera­tions.

The number of “Made in Vietnam” And “Made in Mexico“The labeling of goods in Walmart and Dollar Tree Inc. stores is now signif­i­cantly higher than in 2019, when “Made in China” prevailed, said Johnson Wang, founder of a Ningbo-based home goods manufac­turing and trading organi­zation that mainly sold in the USA.

Government policy is exacer­bating the situation. On a recent trip to the United States, some major customers told Wang they would not place new orders with Chinese suppliers amid heightened geopo­litical tensions. This data led him to think about new factories in Vietnam.

“I will no longer expand my supplier partner network in China,” he said. “There’s no point if your customers don’t think about shopping there. Vietnam will be my new focus.”

However, it’s not just about the USA. Some of Lorne Aranoff’s Canadian customers said they would like to place orders from regions other than China. Aranoff, a restaurant supplier, traveled to Guangzhou, Vietnam to analyze the manufac­turers.

However, it will not be an easy approach to replace or replicate every­thing available in China, where broad supply chains and constructive relation­ships have been built over the years.

“People are deceiving themselves if they think that what they can find here they can find somewhere else,” said a buyer for Dollarama Inc. in Canada, who was back at the show after a three-year absence to meet with suppliers commu­nicate. He also planned to travel to other parts of the country for factory visits.

“The compet­itive advantage that China has is still enormous,” he said.

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