Rhea Karo, CEO of Social Amour

Rhea Karo is a young British entrepreneur and the driving force behind Social Amour, a leading London social media marketing agency.

Founded just four years ago, Social love has quickly become a power­house in the industry and boasts an impressive client list that includes Hollywood actress Salma Hayek and actor Luke Evans, as well as its recently launched brand BDXY. The agency also serves a variety of bars, restau­rants and galleries across London.

With a small but dynamic team based in South West London, Rhea has built Social Amour into a compre­hensive, in-house social media marketing service, covering every­thing from growth strategies and partner­ships to video production and photog­raphy. The agency is on track to grow by a staggering 80% in the next financial year, reflecting its increasing profile and success.

What was the inspiration behind Social Amour?

Social Amour was born out of a combi­nation of love and frustration — love of marketing and social media and frustration that many companies need a full marketing team to achieve their goals but often don’t have the budget. A typical marketing team includes a manager, a coordi­nator, an assistant, a video­g­rapher, a photog­rapher, an editor, and a community manager. Many companies, especially smaller ones, cannot afford to fulfill each of these roles. This is where Social Amour comes into play; We offer a one-stop solution.

Our services go beyond social media management or consulting. We have built an in-house team with expertise in various social media disci­plines, including photog­raphy, videog­raphy and content creation. This allows us to manage all aspects of our clients’ social media needs under one roof, providing them with a compre­hensive 360-degree journey.

I never had any aspira­tions to become a big agency; I prefer to stay boutique style. This approach allows us to maintain a personal touch and build authentic relation­ships with our clients, becoming a true extension of their team.

Who do you admire?

There are many people I admire, but one that stands out is Emma Grede. While she may not be as widely known as the Kardashians, she is the driving force behind some of their most successful ventures. Emma is the founding partner and chief product officer of Kim Kardashian’s shapewear brand Skims and co-founder and CEO of Khloe Kardashian’s size-inclusive brand Good American.

Emma embodies the perfect mix of entre­pre­neurial skills and strategic vision. She grew up in East London, moved to LA and was a successful pitcher and collab­o­rator with the Kardashian/Jenner clan. Her ability to drive business growth, drive innovation in the fashion industry and maintain a strong commitment to social respon­si­bility makes her an inspiring role model for aspiring entre­pre­neurs. Emma’s behind-the-scenes influence and commitment to excel­lence make her an unsung hero in the business world.

Looking back, is there anything you would have done differently?

I don’t believe in regrets in general; I view every mistake as a valuable learning oppor­tunity. However, if I had to pinpoint one area, it would be the hiring process. Your team is one of your most valuable assets, and hiring the right people who align with your vision and values ​​is critical to success.

I learned the impor­tance of not being complacent when hiring. Hiring the wrong person can be costly and time-consuming. It’s important to hire and fire quickly but strate­gi­cally to ensure you have the right people.

What defines your way of doing business?

Empathy, consid­er­ation and adapt­ability are the corner­stones of my approach. We are all human and in a world not yet ruled by robots, empathy is essential for true connection. Consid­er­ation is a given, allowing us to under­stand and respect our customers’ needs and goals. Adapt­ability is crucial in our industry as opinions on creative content and campaign strategies can vary widely.

My goal is to adapt our work to our clients’ needs, even if that means adjusting our personal prefer­ences. This ensures that the final product resonates with them and achieves their goals.

What advice would you give to someone starting out?

Take action. Whether it’s publishing that content, regis­tering your business, reaching out to potential customers, or sending important emails, don’t hesitate. Waiting for every­thing to be perfect is futile because perfection is an elusive goal that is rarely, if ever, achieved. Instead, embark on the journey of learning and devel­opment. Be proactive, learn from your experi­ences and grow along the way.