Why did you open this blog?
Maybe it’s because you read my blogs regularly and enjoy the ideas I share.
Maybe try my ideas to see if you think they can help you.
Maybe you just saw the title and were curious.
The reality is that getting your buyers and customers to open, read, and then take action on your emails is now harder than ever.
It’s hard with people who know you, and that’s why you can increase that problem tenfold with those who don’t know you!
So how can you get buyers to open your emails?
Here are 4 steps to consider when connecting with a new buyer for the first time.
Regarding
Subject lines are crucial to getting your email opened.
They need to arouse fascination and curiosity and make the reader think: “What is this about?”
Now be honest. Did the subject line I used today make you think, “What’s this about”?
Did it make you think, “What the hell is he talking about”? If yes, then good. Then it worked.
If it had said “Newsletter from James White – Number 345,” you might have thought, “I don’t have time for that,” but since it piqued your curiosity, you opened it.
The numbers I used in my subject line came from an amazing study by Sales Loft that showed how the number of words in email subject lines affects open and response rates!
Who would have thought that emails with just one word have an 87% chance of being opened, while emails with 10 words fail miserably!
Maybe this insight from this email alone will make you reconsider how many words you use in subject lines in the future?
Body text
The image below shows that people read emails in F format.
As you can see from the heatmap showing where emails are read, people start on the left and their attention decreases as they move down.
What does that tell us?
That you have a very short time to make an impression in an email with a new buyer. Very short.
If you find yourself sending long emails that reveal a lot of details about your company, stop immediately. It doesn’t work.
The buyer is not harassed everywhere either. What I mean? We do this. We’re great at it. We worked with xyz, blah blah blah…
You need to make sure your emails are direct and to the point while still providing value. Establish some authority up front by showing that you understand the audience’s problems and that you will work with people very similar to yourself to solve those problems.
If you can share an insight that is unique or makes the buyer think, “Wow, this person is helpful,” then that’s a good place to start. This may not result in them emailing you back, but the next time they see your name in their inbox, they’ll think, “This might be worth a look.”
Make sure your email is 3 or 4 paragraphs maximum. Doing more than that with a potential buyer with whom you haven’t yet developed a relationship is a waste of time.
Try to keep the email focused on them, their problems, and how you can solve their problems. Make this as short as possible.
Then formulate your call-to-action clearly and clearly.
Call to Action (CTA)
Many people have told me that their email messages are not working. When I look at the email, I see that there is no CTA or that the CTA they have is too high.
Why would someone who doesn’t know you freely give you their precious time?
You may have been very lucky to land an email in their inbox at exactly the right time, but in most cases it doesn’t work right away.
What does?
A story about someone who solved a problem or a research article that describes a solution to a key problem.
A call to action that asks the buyer for something basic, like “Yes, I want the guide,” has a far better chance of getting a result than if you initially ask someone for 20 minutes of their time.
But whatever you ask, ask for something.
If you don’t ask, you don’t get anything.
Last notable point
Email alone is unlikely to work. Buyers simply get too many of them.
1 email or maybe 2 almost certainly won’t work either.
Once you have done your work and created a clear image Sales plan and KNOW that these customers are perfect for you, why only email them once or twice?
Engaging new buyers today requires a mix of engagement across multiple channels and, let’s be honest, across multiple touchpoints.
I’m not suggesting you harass people, but a targeted approach over several weeks and across multiple channels (e.g. social, video, direct mail, and email) is the way to go.
If you don’t want to waste any more time and learn how to do this properly, then I’m creating a new course in February. More information about what the course looks like and how it will work will be sent out next week, but I plan to end the campaigns I have implemented for my top clients (who pay thousands for this service) with a small Group to share February and I would be happy if you would be there.
Would you like to know more? Email [email protected] in FEBRUARY to join the course waitlist and receive the first invitation.
If that’s what you want and if you’re tired of your emails to potential buyers being ignored.
If not, then carry on as before! It’s just your time you’re wasting 
Buyers are bored with emails that don’t engage them, are long, and serve no purpose. You’ll be hitting the delete button all day long.
Change your approach now if you want to make an impact with your emails.
